How do you drive your Facebook fans to your website without driving (and turning) them off?
You don’t want to have everything on your Facebook page pointing them to your website, but you do want to engage them in a way that makes them want to visit your website; otherwise, what’s the use? Here are a few suggestions on how to do this:
Try contests, but make sure it’s not just a simple give-away contest. You can set up a contest that redirects your friends to your site where all interaction takes place (not on the social media sites). Promote the results on Facebook to let other people know what happened. Nothing is worse than participating in a contest and not knowing what happened.
Promote your blog posts or articles. Promoting your company run blog or original content posts on your Facebook page is a great way to get friends interested in your company or product. You should keep in mind that just because people are visiting your site, it doesn’t mean that they are seeing your new content. Posting to your Facebook wall is a perfect way to ensure that they are seeing your latest news.
Another way to get crossover use from your social media is to provide special offers on your website that they can’t get anywhere else but your site. Make sure to balance the special offers with relevant postings; you don’t want your Facebook page to end up being one big advertisement. The best strategies are to periodically insert special offers with original posts by your team.
Next, instead of posting entire articles, you should use teasers. Tidbits of information that pique user interest are powerful tools for generating traffic. It is useful to include a shortened url too, but be careful when doing this; some people are not comfortable using shortened url, building a trusted brand is key to using this type of marketing tactic.
Lastly, companies should take advantage of the use of tabs. You should offer your users functionality as well as content on your Facebook page. Tabs give you the option to do this. You are able to use tabs to drive your users back to your site but also build a presence with others that they are friends with. Utilizing the “Like” button is important, but not the be all and end all of uses in Facebook. Tabs can be set up to shape first reactions to new consumers.